Corporate sponsorship frames capital as a precondition for culture itself

Evidence

The point of capital’s sponsorship of cultural and sporting events is not only the banal one of accruing brand awareness. Its more important function is to make it seem that capital’s involvement is a precondition for culture as such. The presence of capitalist sigils on advertising for events forces a quasi-behaviouristic association, registered at the level of the nervous system more than of cognition, between capital and cultural. It is a pervasive reinforcement of capitalist realism. — Mark Fisher (edited by Darren Ambrose), K-Punk, 1616

Categorization

• XREF: Connects to the reader’s interest in capitalist realism; parallels the earlier base-nation material on how infrastructure and megastructures normalize imperial/capital presence, and the One Square Inch material on ambient conditioning. — connects to: Sports sponsorship marketing cannot tolerate the unpredictability that makes sport compelling — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1615; Financialization lets capital extract value from social life without destroying its creative source ecosystems — Max Haiven, Cultures of Financialization, 572

Broader Connections

• Financialization lets capital extract value from social life without destroying its creative source ecosystems #complicates (0.78) — Max Haiven, Cultures of Financialization, 572