Modern artist-label deals bundle equity, touring, and management into single financial structures

Evidence

In 2009, he left Def Jam after signing a massive 150 million "360-degree deal" with Live Nation that covered touring, recording, merchandising, and managing other artists under a new joint venture with Live Nation called Roc Nation. The deal also involved 775,434 shares of Live Nation (valued at over 10 million), with an option to purchase 500,000 more, a clear sign of the financial stakes involved in such a gigantic deal. — Andrew deWaard, Derivative Media, 333

Categorization

• DEFINE: Concretely defines the ‘360-degree deal’ — the instrument that bundles all revenue streams of an artist under one umbrella owner.