Cloud capital uniquely combines attention-holding, free labour and privatised transaction spaces
Evidence
Through them, cloud capital has developed capacities that previous types of capital goods never had. It has become at once an attention-holder, a desire-manufacturer, a driver of proletarian labour (of cloud proles), an elicitor of massive free labour (from cloud serfs) and, to boot, the creator of totally privatised digital transaction spaces (cloud fiefs like amazon.com) in which neither buyers nor sellers enjoy any of the options they would in normal markets. — Yanis Varoufakis, Technofeudalism, 381
Categorization
- DEFINE: Concise definition of the four cloud-capital capacities and terms cloud proles, cloud serfs, cloud fiefs.
- corroborated: 2 independent passages support this claim — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 381
- XREF: connects to: Cloud capital is physical networked machinery plus unwaged user labor — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 850; Cloud capital is capital’s mutation into feudal wealth extraction, not capital’s death — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 906; Cloud capital reproduces itself without waged labour, unlike all prior capital. — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 316 (+8 more)
Broader Connections
- Cloud capital functions as a produced means of behaviour modification.
#expands(0.85) — Yanis Varoufakis, Technofeudalism, 655 - Cloud capital made humanity work for free or a pittance
#expands(0.85) — Yanis Varoufakis, Technofeudalism, 444 - Attention functions as convertible capital that individuals and institutions can bank and trade
#expands(0.80) — Michael H. Goldhaber, The Attention Economy and the Net, 14