Chicago principals dropped the word neoliberal even as they continued advocating its content.

Evidence

Friedman later dropped the terms neoliberal and neoliberalism (for reasons not explored here), but assertions that the principals at Chicago espoused a novel version of liberalism continued apace. For instance, Director suggested something very like this in a nationwide radio broadcast (Director, Brown, and Weaver 1955). — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, 1108

Categorization

• QUESTION: The author notes Friedman dropped the terms ‘for reasons not explored here’ — worth chasing why the movement abandoned its own label.