Blatant self-promotion on social media signals low status

Evidence

The second danger is coming off as too self-promotional and therefore narcissistic or uninterested in others. There is a sense, especially with regard to technologies like Twitter, that the service’s “proper” use is to share personal information with others. Using the channel as a one-to-many method of broadcast advertising is viewed as bad form and an indicator of low status. — Alice E. Marwick, Status Update, 516

Categorization

• XREF: Resonates with earlier discussion of ascribed versus achieved celebrity in this same book, and with Erving Goffman’s self-presentation work on status signaling versus actual promotion. — connects to: Social media’s design rewards visibility and self-promotion with social status. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 39; Social media metrics reduce complex relationships to visible status rankings; Early Twitter norms pressured public accounts because privacy defeated self-promotion. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 234 (+9 more)
• DEFINE: Confirms the nuanced meaning of self-branding: promotion that is not too promotional, balancing sharing with status signally.

Broader Connections

• Social media broadcast disciplined lifestyle routines as status-signaling bragging #corroborates (0.85) — W. David Marx, Blank Space, 315
• Digital self-promotion is singularization, distinct from biographical individualization #complicates (0.80) — Jürgen Habermas, A New Structural Transformation of the…, 43
• Social media does not transmit identity but requires its continuous self-production. #qualifies (0.72) — , The Braided Reading EPUB, 1463