Social media does not transmit identity but requires its continuous self-production.

Evidence

Marwick’s ethnography of San Francisco tech workers during the social-media boom theorizes “micro-celebrity” as a labor practice in which workers continuously brand themselves to remain employable. The argument: social media doesn’t just transmit identities, it requires their constant production. — , The Braided Reading EPUB, 1463

Categorization

• XREF: Echoes Goffman’s dramaturgical self and anticipates contemporary AI-generated content compressing communicative labor further. — connects to: Publics form through circulation of texts among strangers rather than shared identity — , The Braided Reading EPUB: 5-Year…, 377; Communitarian personhood defines identity through community rather than the Cartesian I — Frans Dokman, Beyond Bantu Philosophy_…, 434; Identity politics freezes identity in false shapes for political convenience. (+15 more)
• corroborated: 2 independent passages support this claim — , The Braided Reading EPUB: 5-Year…, 1463

Related

• Online identity is fully integrated rather than compartmentalized by audience (similarity 0.85)
• Social media identity is manufactured by underlying material infrastructures, not expressed by users. (similarity 0.82)
• Social media makes others’ identities partly uncontrollable through third-party disclosure (similarity 0.80)
• Social media’s herd-intensification may impede individual development at population scale (similarity 0.79)

Broader Connections

• Self-identity is now a reflexive project conducted amid abstract systems #complicates (0.86) — Anthony Giddens, The Consequences of Modernity, 295
• Individuality emerges from the layering and clash of overlapping social types #expands (0.55) — Janet Burroway; Elizabeth Stuckey-French; Ned Stuckey-French, Writing Fiction, Tenth Edition, 284
• Publics form through circulation of texts among strangers rather than shared identity #corroborates (0.50) — , The Braided Reading EPUB, 377
• Communitarian personhood defines identity through community rather than the Cartesian I #complicates (0.45) — Frans Dokman, Beyond Bantu Philosophy_…, 434
• Identity politics freezes identity in false shapes for political convenience. #qualifies (0.40)