Big Other reduces humans to interchangeable behaving organisms with no relationships

Evidence

Instrumentarianism’s radical indifference is operationalized in Big Other’s dehumanized methods of evaluation that produce equivalence without equality. These methods reduce individuals to the lowest common denominator of sameness—an organism among organisms—despite all the vital ways in which we are not the same. From Big Other’s point of view we are strictly Other-Ones: organisms that behave. Big Other encodes the viewpoint of the Other-One as a global presence. There is no brother here of any kind, big or little, evil or good; there are no family ties, however grim. There is no relationship between Big Other and its otherized objects, just as there was no relationship between B. F. Skinner’s “scientists and subjects.” — Shoshana Zuboff, The Age of Surveillance Capitalism, 1198

Categorization

  • DEFINE: Defines Other-One, the reduction of persons to interchangeable behaving organisms in Big Other’s evaluative framework.
  • XREF: connects to: Industrial society reduces individuals to interchangeable species beings through conformist working conditions; Treating another as a mere means abolishes sociation itself — Georg Simmel, on individuality and social forms_…, 322

Broader Connections