Auto-Tuned pop voices blur the line between commodity and human selfhood

Evidence

This is the kind of Auto-Tuned lament you might expect neo-Pinocchio and android-Oedipus David from Spielberg’s AI (2001) to sing; a little like Britney Spears’s ‘Piece Of Me’, you can either hear this as the moment when a commodity achieves selfconsciousness, or when a human realises he or she has become a commodity. — Mark Fisher, Ghosts of My Life, 454

Categorization

  • STORYSTEM: The doubled reading — commodity achieving self-consciousness vs. human realizing commodification — is a usable conceptual hinge for fiction or essays about authenticity in the attention economy.
  • XREF: connects to: A single dominant voice interface erases the boundary between self and market — Shoshana Zuboff, The Age of Surveillance Capitalism, 831; Repetition in sampled voices reveals humans as automatisms gripped by drives — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1336; Depersonalized, synthetic voices can enact an escape from identity’s pressures — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1326 (+1 more)

Broader Connections