Attitude holders selectively adopt the issue frame that favors their position

Evidence

Of those who indicated support of the ERA, 72% chose to frame the issue in terms of eliminating inequity, whereas only 60% of those who opposed the ERA chose this frame. This finding is consistent with the common observation regarding the political significance of how issues are labeled. A familiar example involves abortion, whose opponents call themselves prolife, not antichoice. — John T. Jost and Jim Sidanius, Political Psychology, 2459 (#expands, via linked claim)

Categorization

• XREF: connects to: People’s prior attitudes shape which label they prefer for the same issue — John T. Jost and Jim Sidanius, Political Psychology, 2459; Voter preferences respond to framing even when expected values are equal

Broader Connections

• People’s prior attitudes shape which label they prefer for the same issue #expands (0.92) — John T. Jost and Jim Sidanius, Political Psychology, 2459