Attention ecology rejects a coercive de-alienation of distracted audiences.

Evidence

As should be clear, it is not at all a matter of ‘de-alienating the masses’ by tearing them from their televisual stupor and forcing them to submit to a diet of interpretative amphetamines. — Yves Citton, The Ecology of Attention, 481

Categorization

  • QUESTION: This explicitly distances the framework from Frankfurt School pessimism — worth chasing how far Citton breaks from Adorno’s mass-culture critique.
  • SEED: Angle for an essay: how attention ecology differs from both Frankfurt School ‘false consciousness’ and tech-critique ‘brain hacking’ in refusing a coercive rescue narrative.
  • XREF: connects to: Deep disciplined attention resists appropriation better than shallow attention does — Jenny Odell, How to Do Nothing: Resisting the…, 415; Attention is an interactive relation to one’s life-sustaining environment, not a resource — Yves Citton, The Ecology of Attention, 86; Attention extraction is coercion and theft, not a trade-off — The Friends of Attention, Attensity!: A Manifesto of the…, 84

Broader Connections