An influencer’s domestic space splits into separate production sites once house becomes infrastructure
Evidence
Maples must draw a diagram to explain her actual living situation, as it confuses even her (fig. 2). She explains that she has one house that is a “studio”—a house for nothing other than filming, editing, and producing her videos; it is also used for storing props and other items Maples has used for production (although, we later learn in a house/studio tour video, she also owns at least one industrial storage unit for this purpose). Maples bought this “studio” house with her brother, who used to live in its basement but currently lives in a different house, which he rents. Maples is now the sole owner of the studio house, a house in which no one currently lives. Maples still lives with her parents, and her parents own two different houses, all of which are used for filming. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 133
Categorization
- DEFINE: Concrete illustration of the ‘house’ infrastructure: the house stops being dwelling and becomes production apparatus, so the creator requires multiple separated spaces that no longer function as a single home.
- ADDENDUM: Directly parallels the trees-are-infrastructure article’s claim that infrastructure reroutes the meaning of a thing — Maples’s ‘house’ is infrastructure in the same sense.