American civic holidays shifted from public citizenship to private consumption.

Evidence

But, in practice, the recreation group’s way of celebrating these — and all other — holidays revealed a ”civil religion” whose object of worship was consumerism itself. … By the mid-1900s, the celebrations were depoliticized, private and commercial. … The public focus, presented mainly in ads, was on the food and entertainment equipment individuals could buy for private celebrations held with family and friends. — Nina Eliasoph, Avoiding politics, 836

Categorization

  • ADDENDUM: Supports the ‘Grafting & Growth’ or more pertinently the Eliasoph-adjacent theme of how public ritual declines; but strong fit with the reader’s broader civic-life research, tracking replacement of collective public ritual by private consumption.
  • XREF: connects to: Ordinary errands became conscious acts of reclaiming American citizenship — , Selod, Saher - Forever Suspect_…, 499; Modern holidays individuated what festivals once celebrated collectively; Citizenship shifted from automatic mass grant to individual earned privilege (+1 more)

Broader Connections