Advertising must saturate entire populations to surface biddable attention

Evidence

So the new industrial-scale practitioners of human fracking have to pump vast quantities of high-volume, high-pressure (toxic) slurry into our faces, at the scale of the whole population, to drive a bit of biddable attention to the surface. — The Friends of Attention, Attensity!, 96

Categorization

• XREF: connects to: Undifferentiated mass attention only becomes valuable to advertisers at enormous scale. — Tim Wu, The Attention Merchants, 29; Attention merchants must manage advertising volume to avoid audience resentment. — Tim Wu, The Attention Merchants, 358; Advertising-saturated media itself demonstrates the flattening of critical thought. — Herbert Marcuse, One-Dimensional Man: Studies in the…, 101
• yield-rescued: below the book’s yield-target cutoff, included anyway for connecting to: Undifferentiated mass attention only becomes valuable to advertisers at enormous scale. — Tim Wu, The Attention Merchants, 29; Attention merchants must manage advertising volume to avoid audience resentment. — Tim Wu, The Attention Merchants, 358; Advertising-saturated media itself demonstrates the flattening of critical thought. — Herbert Marcuse, One-Dimensional Man: Studies in the…, 101

Broader Connections

• Attention merchants must manage advertising volume to avoid audience resentment. #complicates (0.74) — Tim Wu, The Attention Merchants, 358