A radio serial drama tripled contraceptive use among Niger listeners

Evidence

According to before-and-after assessments, listeners were twice as likely to discuss family planning and reproductive health after listening to the radio drama. They regarded smaller families as ideal, favored more space between births, and were less likely to believe that using contraceptives goes against the will of Allah or God. They increased adoption of contraceptive methods from 18% at baseline to 51% following the serial drama. In further testimony to the effectiveness of the serial drama, listeners reported significantly greater changes than did nonlisteners after the researchers took into account other possible influences. — Albert Bandura, Moral Disengagement, 2883 (#corroborates, via linked claim)

Categorization

• XREF: connects to: Entertainment-education radio serials can measurably change reproductive behavior; Radio serial drama listeners tripled their contraceptive use from 18 to 51 percent — Albert Bandura, Moral Disengagement: How People Do Harm…, 2883; Serial drama taught Nigeriens how to discuss intimate family-planning matters (+7 more)

Broader Connections

• Radio serial drama listeners tripled their contraceptive use from 18 to 51 percent #corroborates (0.98) — Albert Bandura, Moral Disengagement, 2883