Kenyan radio drama raised contraception use by 58 percent.

Evidence

In a concurrent plotline, a teacher pleaded with a young girl’s parents to let her continue her education, which she desperately desired. The parents wanted her to quit school, be circumcised, and submit to an arranged marriage. The serial, which was broadcast via radio to reach rural areas, attracted 40% of the Kenyan population each week as the most popular program on the air. Contraception use increased by 58%, and desired family size declined 24%. A survey of women who came to health clinics found that the radio series helped to persuade their husbands to allow them to seek family planning. — Albert Bandura, Moral Disengagement, 2861

Categorization

• XREF: The circumcision and arranged-marriage plotline resonates with the vault’s existing interest in social norm enforcement over bodies and gender roles.
• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 2861