YouTube-style satire fails to translate onto television for older conservative audiences

Evidence

The language and literacies of satire and parody that worked so well for MHO on YouTube and their social media-savvy audience did not translate well or map over properly onto television for a viewership of predominantly middle-aged, conservative Malay Muslims. — Crystal Abidin, Internet Celebrity, 200

Categorization

• XREF: Connects to the reader’s work on miscommunication across communication media — the ‘audience mismatch’ theme. — connects to: Recruiting internet celebrities for legacy media is risky when satire crosses regulatory lines — Crystal Abidin, Internet Celebrity: Understanding Fame…, 202

Broader Connections

• Recruiting internet celebrities for legacy media is risky when satire crosses regulatory lines #expands (0.78) — Crystal Abidin, Internet Celebrity, 202