Writing about microfame itself conferred microfame.

Evidence

Meanwhile, Sorgatz himself says that he was most certainly not seeking microfame (“Oh dear God no.”). Yet having become the apparent expert on the subject, he did gain a measure of it. As he recounts, “When social media started to embed itself into people’s lives, I somehow appeared sage, so people associated it with me—for better and worse.” — Tim Wu, The Attention Merchants, 1024

Categorization

• XREF: Echoes the performative paradox of writing about attention while competing for it, central to this book’s theme.
• CANDY: A neat irony: the microfame expert gained microfame without seeking it.