Writers can reflexively appropriate the term Africa to reach the widest audience

Evidence

Postcoloniality then, suggests an appropriation by individual African writers of the term “Africa” itself, just as they have appropriated language, literary forms, and the whole range of creative techniques and discourses from their colonial inheritance. The term, like the colonial language, can be reflexively appropriated and used in a way which gives the writing subject a voice to be heard by the widest audience. — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 3436