Work now colonizes all waking time because workers themselves are the commodity being sold.

Evidence

The good old days of exploitation, where the boss was interested in the worker only to the extent that they produced a commodity which could be sold at a profit, are long gone. Work then meant the annihilation of subjectivity, your reduction to an impersonal machine-part; it was the price that you paid for time away from work. Now, there is no time away from work, and work is not opposed to subjectivity. All time is entrepreneurial time because we are the commodities, so that any time not spent selling ourselves is wasted time. — Mark Fisher (edited by Darren Ambrose), K-Punk, 1704

Categorization

• XREF: Echoes the ‘culture industry’/‘always-on’ analysis and Berardi’s ‘precarity’; connects to contemporary ‘hustle culture’ and gig economy critiques. — connects to: All time is now entrepreneurial because workers themselves have become the commodity. — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1704; Late capitalism makes people identical with their jobs, colonizing sleep and dreams — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1629; Technology enabled work to consume every waking moment across time zones. — W. David Marx, Blank Space: A Cultural History of the…, 317 (+1 more)
• SEED: The shift from selling labor to being the commodity — ‘all time is entrepreneurial time’ — could ground an essay on performance-coaching, personal branding, or influencer labor.

Broader Connections

• All time is now entrepreneurial because workers themselves have become the commodity. #corroborates (0.98) — Mark Fisher (edited by Darren Ambrose), K-Punk, 1704
• Late capitalism makes people identical with their jobs, colonizing sleep and dreams #expands (0.88) — Mark Fisher (edited by Darren Ambrose), K-Punk, 1629
• Work in communicative capitalism is addictive and expands to overflow any capacity. #expands (0.85) — Mark Fisher (edited by Darren Ambrose), K-Punk, 1703
• Technology enabled work to consume every waking moment across time zones. #qualifies (0.75) — W. David Marx, Blank Space, 317