Wolf’s ‘tech CEO’ authority rested on a site averaging thirteen monthly visitors

Evidence

This surprising assertion turned out to be a reference to DailyClout, a then obscure, low-traffic website that hosted her blogs and videos and also made the eyebrow-raising claim of being a technological breakthrough because it allowed easy access to pieces of draft legislation by putting them online (nevermind that U.S. bills are already public and online elsewhere, via free sites like GovTrack.us). Before she started making the rounds on Fox, the site—which claimed to turn everyday people into lobbyists—reportedly averaged just a few thousand visits a month, with one month seeing a mere thirteen visitors. — Naomi Klein, Doppelganger, 256

Categorization

  • CANDY: ‘One month saw thirteen visitors’ is a memorably absurd, tweetable detail about inflated expertise.