Whiteness studies grew so rapidly that it shifted from subversive to bandwagon status.

Evidence

Just as it is difficult to describe the kind of sensory disorientation produced by the sculptures of Anish Kapoor, so it is hard at this point to delineate this new phenomenon of “whiteness studies” or “white critique,” as some call it, which continues to expand at an exponential rate. What was recently perceived to be a radical and potentially subversive turn towards new perspectives on raciology and its effects can be described as something of a bandwagon to be jumped on by a host of writers anxious to explore their particular disciplinary take on the idea of whiteness. — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 747

Categorization

• XREF: Connects to the trajectory of other academic fields that institutionalize critique into careers — parallels the soundscape field’s professionalization. — connects to: Whiteness studies expanded rapidly and lost its radical edge — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 747