Web 2.0 enabled distribution of culture, not its peer production.

Evidence

The principal way in which technology now makes itself felt in culture is of course in the areas of distribution and consumption. Downloading and Web 2.0 have famously led to new ways of accessing culture. But these have tended to be parasitic on old media. The law of Web 2.0 is that everything comes back, whether it be adverts, public information films or long-forgotten TV serials: history happens first as tragedy, then as YouTube. The pop artists who supposedly became successful because of web clamour (Sandi Thom, Arctic Monkeys) turned out to be quaintly archaic in form; in any case, they were pushed through the familiar promotional machinery of big record companies and PR firms. There is peer-to-peer distribution of culture, but little sign of peer-to-peer production. — Mark Fisher (edited by Darren Ambrose), K-Punk, 1230

Categorization

• ADDENDUM: Supports the ‘Grafting & Growth’ essay’s infrastructure theme only loosely; more directly relevant to any piece on platforms and cultural production.
• SHARE: The aphorism ‘history happens first as tragedy, then as YouTube’ is worth sending to any media-studies friend.
• XREF: connects to: Web 2.0 distributes culture but does not generate new cultural production — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1230

Broader Connections

• Web 2.0 distributes culture but does not generate new cultural production #corroborates (0.95) — Mark Fisher (edited by Darren Ambrose), K-Punk, 1230