Wealthy influencers’ warehouse stunts outdraw workers exposing warehouse exploitation.

Evidence

We can see this contradiction at play when the workers exploited by supply chain capital document their experiences to become influencers. The warehouse depletes and exhausts, but it also provides a background for content in which one can attempt to package oneself for consumption. More directly, we can see the formal role of the warehouse when various ultrarich influencers intentionally and unintentionally represent the warehouse as a background for their wealth, for their most elaborate and most excessive stunts, and in doing so capture more views than the workers attempting to expose dire information regarding exploitation and unsafe conditions. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 292

Categorization

• SEED: Possible angle: a comparison of who actually ‘wins’ representation of the warehouse in influencer culture, tying to content’s commodity form.