We make financial decisions based 90% on emotion and only 10% on logic (Kahneman study).

Evidence

What Is True About Emotions and Financial Decisions? (CNB)

Categorization

• corroborated: 2 independent passages support this claim
• XREF: connects to: Personal financial decisions reflect deeper emotional struggles. — Hamlin Garland Munseys, A Daughter of the Middle Border, 611