Warhol deliberately positioned himself as a rock star rather than a painter

Evidence

The idea, according to Malanga, “was to equate Andy with a rock star.” At the press opening of his Flowers paintings in Paris in May, Warhol announced that he had given up paintings and would hitherto be making only films. — J. Hoberman, Everything Is Now, 721

Categorization

• SEED: The Warhol-rock star equation is a clean angle: how artists deliberately branded themselves as pop figures in anticipation of the music-driven counterculture market.
• ADDENDUM: Connects to the grafting/market-formation logic of the reader’s larger project on how scenes become markets — Warhol’s repositioning is a case of an artist opportunistically entering the youth/rock market.