Walmart shapes workers and shoppers into financialized risk-managing subjects.

Evidence

In spite of its austere retail ecologies and gimmicky brand image, Walmart, I argue, addresses and shapes its shoppers and its workers as savvy risk-takers, mature neoliberal subjects and sophisticated financial actors, all the while applying the methods and practices of financial risk management to its own operations. — Max Haiven, Cultures of Financialization, 47

Categorization

  • XREF: Pairs with the reader’s existing framing of finance’s colonization of everyday life — mundane retail as a site of financial subjectivity formation. — connects to: Walmart functions as a vector stitching financialization and risk management into everyday life. — Max Haiven, Cultures of Financialization, 272; Walmart exemplifies and shapes everyday financialized capitalism in America. — Max Haiven, Cultures of Financialization, 246; Walmart’s power operates through securitization linking financial risk management to surveillance — Max Haiven, Cultures of Financialization, 558 (+4 more)

Broader Connections