Voice does not scale into data analytics, and that exclusion is deliberate.

Evidence

Voice—the unmodulated, nonpredictive accounting of experience, once valued as part of social life—is by design excluded from Big Data analytics. People’s reflections on the world are unlikely to be part of the data that makes up their data doubles. The capacity for voice does not easily scale, and that is its point. — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 455

Categorization

• XREF: Connects to the attention/surveillance school’s critique of platform extractivism — voice-as-ineffable-of-platforms parallels the analogue-to-data reduction critiques in the reader’s existing library.
• DEFINE: Positions ‘voice’ as the unmodulated, nonpredictive accounting of experience, an explicit contrast category to the quantifiable self.