Visual media presentation changes political persuasion outcomes.

Evidence

Studies (Cavanaugh 2009; Bruce 2006) looking at how the media affects viewers have shown that audiences do not passively and uniformly absorb media messages; rather, many viewer categories perceive and interpret media messages differently and in different ways. — Muhammad Asad Latif, The Identity of Religion Always Comes Up, 20 (#complicates, via linked claim)

Categorization

• XREF: connects to: Image and style can override corruption and policy failure in public esteem — David Harvey, The Condition of Postmodernity: An…, 2055; Digitizing ephemeral moments converts nuanced experience into fixed categories that carry political weight — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 546; Media portrayals amplify activist passion while muffling their reasoning — Nina Eliasoph, Avoiding politics: how Americans…, 1418 (+10 more)

Broader Connections

• Audiences interpret identical media messages in varied, non-passive ways #complicates (0.78) — Muhammad Asad Latif, The Identity of Religion Always Comes Up, 20