Visitors arrive with many motives that cannot be enumerated

Evidence

But if you make your target a whole man who seeks new experience, relaxation, adventure, imitation of friends who have told him “you mustn’t miss it,” curiosity, information, affirmation, and ,000-odd other motives, you cannot fail to hit. He may be there for the explicit hope that you will reveal to him why he is there. — Freeman Tilden, Interpreting Our Heritage, 326