Viral internet media outdrew the most watched events in human history

Evidence

It was a time when a random picture of a grumpy-looking cat (Grumpy Cat) posted on the online bulletin board Reddit made a viable career for its owners; when a ridiculous dance video like “Gangnam Style” amassed more than 2.4 billion online views (while the 2014 World Cup, the most watched event in human history, reached about 1 billion). — Tim Wu, The Attention Merchants, 1067

Categorization

• CANDY: The stat that a dance video got 2.4 billion views while the 2014 World Cup hit only 1 billion is a digestible, tweetable fact.
• XREF: connects to: The millennium marked a visible migration of mass attention from television to the internet — Tim Wu, The Attention Merchants, 857