Viewers of educational serials enact modeled behaviors to reshape their own community norms

Evidence

“There are moments when I feel that Taru is directly talking to me, usually at night. She is telling me, ‘Usha, you can follow your dreams.’ I feel like she is my elder sister … and giving me encouragement.” Modeling the educational practices of Taru’s mother, one of the viewers created a school for illiterate women. Several teenage girls started a school for poor children, who attend classes around the village water well. The teenagers fight for social justice and gender equality and against class discrimination and forced teenage marriage. Their efforts alter community norms to fit the changing times (PCI Media Impact, 2002). — Albert Bandura, Moral Disengagement, 2833

Categorization

• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 2833
• XREF: connects to: Apache moral education works by encoding ethical lessons into place-based stories told as needed. — Rebecca A. Martusewicz, Jeff Edmundson, and John Lupinacci, EcoJustice Education: Toward Diverse,…, 1598