View-based payouts reward creators who chase the broadest audience

Evidence

Once tech platforms began paying for views, this incentivized a new type of creator who simply talked into their camera and constantly honed their content to attract the broadest possible audience. — W. David Marx, Blank Space, 289

Categorization

• XREF: connects to: Artistic success is a reified reflection of the money audiences pay — Dirk Braunstein, Adorno’s Critique of Political Economy, 424; A platform founder admits popularity is rewarded above information quality — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 212; Click-through pricing shifted ad value from views to measured engagement — Shoshana Zuboff, The Age of Surveillance Capitalism, 258 (+4 more)