Vice pioneered the cool-right-wing alliance that defined later conservatism

Evidence

Vice soon became the defining media outlet of the early 2000s, and by slowly anchoring its vision of cool to right-wing ideology, it presaged cultural shifts that would unfold over the next two decades. — W. David Marx, Blank Space, 69

Categorization

• XREF: Connects to the ‘omnivore monoculture’ thesis — Vice is an early example of the sellout dynamic where countercultural branding gets absorbed.