Vice’s founder conceived the magazine during heroin rehab

Evidence

Alvi, the son of Pakistani Canadian professors, studied philosophy at McGill University before spending his twenties addicted to heroin. During a rehab session, he resolved to become a magazine editor. — W. David Marx, Blank Space, 70

Categorization

• STORYSTEM: The rehab-born resolve of a slick media brand is a seed for a story about the accidental origins of cultural influence.