Varian’s perspectives reveal the premises of the new market form

Evidence

In the work that I cite here, Varian frequently illustrates his points with examples from Google. He often uses the first-person plural in these instances, such as “Google has been so successful with our own experiments that we have made them available to our advertisers and publishers in two programs.” Therefore, it seems fair to assume that Varian’s perspectives provide critical insights into the premises and objectives that define this new market form. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1819

Categorization

• QUESTION: Worth checking which Varian writings Zuboff cites and how much they actually function as Google’s internal doctrine vs. academic analysis.
• XREF: connects to: Google recognized its own business as an auction business through Varian’s analysis — Shoshana Zuboff, The Age of Surveillance Capitalism, 1818; Varian’s benign telematics prose conceals surveillance capitalism’s coercive power — Shoshana Zuboff, The Age of Surveillance Capitalism, 681

Broader Connections

• Varian’s benign telematics prose conceals surveillance capitalism’s coercive power #expands (0.72) — Shoshana Zuboff, The Age of Surveillance Capitalism, 681