Users delete videos once backing songs fall out of trend

Evidence

In fact, so important is this criteria that Esra would regularly delete her old musical.ly videos whenever songs fell out of trend and were no longer popular on the app. — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe, 473

Categorization

• CANDY: A crisp counterintuitive tidbit — kids curate their archives by deleting content the moment the song is no longer cool.