US business groups framed free enterprise as an indispensable pillar of freedom.

Evidence

Central to this sales pitch was the argument that individual freedom rested on three pillars: representative democracy, civil and religious liberty, and free private enterprise; take away one leg of this ‘tripod of freedom’, the representatives of business warned, and the whole edifice would crumble. — Jessica Whyte, The Morals of the Market, 485

Categorization

• SHARE: The ‘tripod of freedom’ framing would interest anyone studying how corporate PR rhetoric equated markets with liberty itself during the New Deal.
• XREF: connects to: The draft creed tied individual freedom to competitive markets and private property. — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin: The Making…, 130