University research centres get absorbed into commercial ventures for prediction capacity

Evidence

As the results of this growing body of work were pulled into the orbit of surveillance capitalism’s supply operations, it is worth noting, the Psychometrics Centre was invited to relocate to the University’s Judge School of Business. The Judge School’s embrace of the centre was explicitly linked to its commercial prospects and above all to the prospects of depth surplus and personality prediction as they could be applied to surveillance capitalism’s prediction requirements. — Shoshana Zuboff, The Age of Surveillance Capitalism, 2375

Categorization

• XREF: Connects to the broader theme of academia’s capture by commercial prediction markets and commodified knowledge. — connects to: Unpublished academic research directly founded an investment firm’s strategy — Donald MacKenzie, An Engine, Not a Camera: How Financial…, 437; IBM commercialized academic personality prediction into a vast commercial service — Shoshana Zuboff, The Age of Surveillance Capitalism, 862
• SEED: Potential essay angle: how academic psychometrics research was absorbed into commercial surveillance infrastructure, tracing the institutional pathway.

Broader Connections

• IBM commercialized academic personality prediction into a vast commercial service #exemplifies (0.88) — Shoshana Zuboff, The Age of Surveillance Capitalism, 862