Underground film crossed uptown once mainstream press and advertising covered it

Evidence

As the Velvets faded, The Chelsea Girls gained momentum. The movie returned to the Tek for a weekend and, following Jack Kroll’s eye-catching write-up in Newsweek, played to full houses for the rest of October. … Then, heralded by Mekas’s second review and a full-page ad in the Voice, the show moved up to Cinema Rendezvous, a posh theater on Fifty-Seventh Street a block east of Carnegie Hall. — J. Hoberman, Everything Is Now, 943

Categorization

• XREF: Connects to the chapter’s core thesis: the scene becoming a market depends on mainstream media amplification — press coverage and paid ads catapulting an underground artifact into uptown legitimacy.