Under real subsumption, social life itself becomes object of capitalist speculation

Evidence

With the advent of post-Fordist production, globalization and new forms of consumerism and service-sector work, however, these authors argue that we have entered a phase of “real subsumption,” in which work occurs throughout the “social factory” such that capitalist measure and discipline are applied across the social fabric and, moreover, social life itself becomes an object of capitalist speculation and commodification (Gill and Pratt 2008; Hardt and Negri 2000, 255–272). — Max Haiven, Cultures of Financialization, 457

Categorization

• DEFINE: Defines ‘real subsumption’ and the ‘social factory’ — key conceptual terms for finance’s colonization of everyday life.
• XREF: Connects directly to deWaard’s cultural argument about finance colonizing everyday life; Autonomist Marxism lineage also connects to Berardi/Lazzarato. — connects to: Under spectacle capitalism, appearing replaced having as the commodity exchanged — Aris Komporozos-Athanasiou, Speculative Communities: Living with…, 304; Subordinating social values to economic value is capitalism’s fundamental logic — Max Haiven, Cultures of Financialization, 346; Speculation now pervades economic, social, and political life as an imagined collective enactment — Aris Komporozos-Athanasiou, Speculative Communities: Living With…, 85 (+8 more)

Broader Connections

• Speculation now pervades economic, social, and political life as an imagined collective enactment #expands (0.85) — Aris Komporozos-Athanasiou, Speculative Communities, 85
• Capitalism becomes a whole form of social life through the superstructures, not just production. #expands (0.85) — Hall, Stuart, Essential Essays, Volume 1, 526
• Speculative imagination is a generative social force integrated into everyday capitalist life #exemplifies (0.85) — Aris Komporozos-Athanasiou, Speculative Communities, 74
• Real subsumption makes social relations emerge from capital itself #expands (0.80) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 104
• Capitalism reproduces itself by drawing civil and cultural life into conformity with its needs #expands (0.80)
• Capitalism functions by redirecting social reproduction toward its own ends #expands (0.75) — Max Haiven, Cultures of Financialization, 347
• Speculation now means endorsing uncertainty as a tactic for social survival #responds-to (0.75) — Aris Komporozos-Athanasiou, Speculative Communities, 20