Under consumer capitalism, population growth remains profitable because it expands both labor and markets.

Evidence

Overconsumption is the nemesis of efforts to achieve an environmentally sustainable future. The goal of such efforts is to persuade people to consume less, whereas corporations spend billions annually to convince them to consume more. In this economic model, even population growth is profitable, because it produces both more workers needed to manufacture the promoted products and more consumers to buy them. — Albert Bandura, Moral Disengagement, 2961

Categorization

• CANDY: A compact, memorable elevator fact: in this economic model, more people means more workers AND more buyers, so even growth is marketed.
• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 2961