UiP targeted unregistered high-faith-score voters to flip slim-margin states.

Evidence

United in Purpose’s first mission is to make sure that all 600-pointers are registered to vote. “We run that person against the voter registration database … If they were not registered, that became one of the key people we were going to target to go after,” Dallas says. … For the 2012 election cycle, United in Purpose aimed to register 5 million conservative Christians—a number that Dallas believed could decide the presidency. In 2008, as he has pointed out, key states such as Florida, North Carolina, and Missouri were decided by slim margins. Registering conservative Christians could make a difference. — Katherine Stewart, The Power Worshippers, 695

Categorization

• XREF: Instantiation of the data-driven turnout machine claim from chapter 4.