Trump’s 2024 campaign courted the podcast-bro universe to activate young male voters

Evidence

Harris allied with the omnivore monoculture, winning an early endorsement from Charli XCX, who declared, “Kamala IS brat.” Trump, meanwhile, made the rounds on Joe Rogan, Logan Paul, Adin Ross, Theo Von, and the Nelk Boys. “Trump sat with all of them,” wrote journalist Brian Barrett, “reaching millions of conservative or apolitical people, cementing his status as one of them, a sigma, a guy with clout, and the apex of a model of masculinity that prioritizes fame as a virtue unto itself.” Trump’s iconoclastic behavior may have helped activate young male voters who rarely turned out to the polls. — W. David Marx, Blank Space, 832

Categorization

• XREF: Connects to Marx’s core ‘death of the sellout’ mechanism — celebrity fame as an end in itself under omnivore monoculture.