Trend-riding content sustains audience anticipation around daily posts

Evidence

The excitement caused by waiting for these daily updates stems, in part, also from Izumikawa’s ability to keep up with trends that resonate with her audience, for instance dressing Joey as parody Japanese artist Pikotaro when the catchy tune “PPAP” went viral on YouTube, or as the character Barbara from Netflix’s Stranger Things when the hashtag “#justice4barb” trended on Twitter. — Crystal Abidin, Internet Celebrity, 141

Categorization

  • XREF: Illustrates the trend-riding mechanics central to internet fame scholarship generally, connecting to later chapters on attention. — connects to: Riding current viral trends in real time sustains audience anticipation; Refusing to chase current trends makes art more present than trend-chasing does — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1195

Broader Connections