Traditional media renarrativized decontextualized clips to defame PewDiePie falsely

Evidence

For instance, while The Wall Street Journal circulated a still image of PewDiePie supposedly making the Nazi salute, this was merely him extending his arm and pointing offscreen. But the paper had conveniently renarrativized this gesture since PewDiePie’s hand and pointed fingers were not visible in the still and could be deand re-contextualized. Additionally, the paper had lifted a clip of PewDiePie donning a uniform and watching Hitler videos and accused him of being a Nazi sympathizer, when this was actually the second half of a longer snippet in which PewDiePie first refuted earlier media accusations that he was a Nazi supporter, and then jokingly donned a British military uniform while pretending to watch clips of Hitler’s speech to depict how he feels the media views him. With this added contextual topography, several YouTubers expressed outrage over The Wall Street Journal’s intentional negation of the cultural context and vernacular implicit within the communicative norms of YouTube subcultures. — Crystal Abidin, Internet Celebrity, 208

Categorization

  • XREF: connects to: Doctored videos can be shallowfakes, simple out-of-context cuts reused as misinformation — Sander van der Linden, Foolproof: Why Misinformation Infects…, 355; Journalism’s truth-falsehood distinction directly opposes platforms’ radical indifference to content — Shoshana Zuboff, The Age of Surveillance Capitalism, 1610

Broader Connections