Traditional entrepreneurs are precarious because they lack corporate risk insulation

Evidence

A corporation is, traditionally, a joint venture of multiple individuals intended to mitigate the risk of large-scale trade and profit. Tendencies such as monopoly and conglomeration (or horizontal and vertical integration) demonstrate how corporations act as a discrete entity for economic exchange, an entity that greedily and gladly absorbs individuals, bodies, and even other corporations, subsuming them under a singular name. Monopoly and conglomeration can be contrasted with the economic acts of “entrepreneurial” individuals, performed by specific “natural” people who are not insulated against risk and who cannot absorb others and remain entrepreneurs. The entrepreneur, thus, is an inevitably precarious economic actor, at least traditionally. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 351

Categorization

• DEFINE: Defines the corporation-entrepreneur contrast that the influencer-as-firm analysis will hinge on.
• XREF: Connects to classic economics of the firm and Schumpeterian entrepreneur literatures the reader may have.