Tobacco companies deliberately recruited teen smokers

Evidence

Subpoenaed memos from R. J. Reynolds describe the need to target young age groups. As one of the memos puts it, “To ensure increased longer term growth for Camel filter, the brand must increase its share penetration among the 14–24 age groups, which have a new set of more liberal values and which represent tomorrow’s cigarette business” (Meier, 1998b). This was not an isolated case, however. Other memos called for more active recruitment of young smokers: “We must get our share of the youth market. We are presently and I think unfairly constrained from directly promoting cigarettes to the youth market” (Memos highlight importance, 1998). — Albert Bandura, Moral Disengagement, 1624 (#corroborates, via linked claim)

Subpoenaed memos from R. J. Reynolds describe the need to target young age groups. As one of the memos puts it, “To ensure increased longer term growth for Camel filter, the brand must increase its share penetration among the 14–24 age groups, which have a new set of more liberal values and which represent tomorrow’s cigarette business” (Meier, 1998b). This was not an isolated case, however. Other memos called for more active recruitment of young smokers: “We must get our share of the youth market. We are presently and I think unfairly constrained from directly promoting cigarettes to the youth market” (Memos highlight importance, 1998). — Albert Bandura, Moral Disengagement, 1624 (#corroborates, via linked claim)

Categorization

• XREF: connects to: The tobacco industry deliberately targeted teenage smokers in its marketing strategy — Albert Bandura, Moral Disengagement: How People Do Harm…, 1624; Tobacco profitability depends on recruiting teen smokers. — Albert Bandura, Moral Disengagement: How People Do Harm…, 1623; Tobacco executives deliberately targeted teenagers in internal memos. — Albert Bandura, Moral Disengagement: How People Do Harm…, 1624 (+4 more)

Broader Connections

• The tobacco industry deliberately targeted teenage smokers in its marketing strategy #corroborates (0.98) — Albert Bandura, Moral Disengagement, 1624
• Tobacco executives deliberately targeted teenagers in internal memos. #corroborates (0.95) — Albert Bandura, Moral Disengagement, 1624