Time normalized the weekly chronicling of powerful individuals’ trivial doings

Evidence

Major public figures—statesmen, business leaders, generals, and the royalty of the worlds of art, entertainment, and sport—were the staples. … And for years, Time would faithfully detail what the president had done that week, no matter how trivial or insignificant. … The relentless focus on personalities was a different way to do news, but Luce played down his innovation: “TIME didn’t start this emphasis on stories about people,” he insisted. “The Bible did.” — Tim Wu, The Attention Merchants, 755

Categorization

  • CANDY: Luce crediting the Bible as the origin of personality-driven news is a light, quotable moment — perfect icebreaker material.
  • XREF: connects to: Prime time made attention a scheduled habit governed by ambience rather than volition — Tim Wu, The Attention Merchants, 330

Broader Connections