The Web 2.0 label faded as the term social media took over

Evidence

While many of the first set of Web 2.0 companies failed, others succeeded spectacularly. The preferred term became “social media” and Northern California reemerged as a center for venture capital investment and enormous acquisitions. By 2012, even small companies like Instagram and OMGPOP were valued at millions, even billions, of dollars. — Alice E. Marwick, Status Update, 165

Categorization

• XREF: The Web 2.0 to social media label shift mirrors today’s AI to generative-AI terminology churn.