The warehouse is the site where the influencer-as-product is produced

Evidence

The warehouse becomes a background against which the varied contradictions in Star’s existence become obvious, where he cannot truly be both owner and product, but it is also a necessary location in which the product that is Jeffree Star comes into being, a product needed to sell the makeup that has value because of Star’s existence as a YouTuber. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 308

Categorization

• XREF: The warehouse functions here as one of the four infrastructures; this passage shows the commodity being realized—the makeup sold needs the YouTube persona, so the persona is part of the production infrastructure.